Hundreds of sites already say your name. Most of them never linked. We search the web for pages mentioning your brand, cross off everyone who already links to you, and hand you what's left.
Almost every brand name belongs to somebody else too. Give us a word that shows up in your coverage and not theirs: your city, your sector, whoever owns you. Skip this and we'll hand you a pile of press about a company in another country with your name.
A page that names your brand in its text but never links to your site. The writer already knows who you are and thought you were worth mentioning, which makes them far warmer than a cold pitch. Asking for the link is usually a short, friendly email.
Two searches run at once. One looks across the web for pages naming your brand. The other pulls every site that already links to your domain. We subtract the second from the first, drop your own pages, and what remains is the list.
Because most brand names are shared. It is normal for one name to belong to a fintech in one country, a software firm in another and an app somewhere else, all writing press at the same time. Without a word or two that separates you, most of the list can turn out to be somebody else's coverage. Your city, your sector or a parent company usually does it.
Confirmed means the page carried one of your words. Needs a look means it carried none either way, usually because the summary text was too short to judge. Another company means it carried one of your exclusion words, so we set it aside rather than delete it, in case we got it wrong.
We remove sites that will not give you a link no matter how well you ask: software directories, press release wires and their copies, free blog hosts, and pages that are machine generated. We also collapse the same article when it appears on several sites. Every removal is counted on your results so you can see what went and why.
Not always. A well known brand can have thousands of mentions, and each scan reads the strongest few hundred. When there are more than we read, the results say so and give you the total.
Open the page, find who wrote it, and send a short note thanking them for the mention and asking if they would add the link. Keep it to a few lines. You are asking for a small favour from someone who already likes you enough to write your name.
Monthly is plenty for most brands. Coverage builds slowly, and running the same scan twice in a day returns the stored result rather than searching again.